Top Beauty Retail Apps Performance in the US Q4 2024

In the fourth quarter of 2024, the top beauty retail applications in the United States demonstrated notable trends in downloads and active user engagement. This data, sourced from Sensor Tower, provides insights into the performance of these apps on a unified platform.

B&BW saw a significant increase in weekly downloads, peaking at approximately 353K in early December. The app maintained strong user engagement, with weekly active users rising from around 1.9M in early October to over 5.3M by the start of December.

Sephora US: Makeup & Skincare experienced a steady climb in downloads, reaching about 206K during the last week of November. Active users also showed a positive trend, increasing from nearly 2.4M at the beginning of the quarter to approximately 3.8M by the end of December.

Ulta Beauty: Makeup & Skincare recorded a notable increase in downloads, with numbers climbing to 200K during the week of November 25. Active user figures were impressive, reaching over 5.7M in late November before stabilizing around 4.4M at the end of the quarter.

Lush Fresh Handmade Cosmetics showed a surge in downloads, particularly in the week leading up to Christmas, peaking at over 91K. Active users mirrored this pattern, with numbers rising sharply to around 127K in the same period.

Scentbird Perfume Box maintained a consistent download rate throughout the quarter, with a slight peak of 15K in late December. Active user metrics hovered around the 80K mark, demonstrating steady engagement.

For more detailed insights into these applications, you can visit Sensor Tower's website.